The first ever Ice Cream Festival, by Lux Events, is happening this Saturday, July 20th, in New Town Williamsburg. Included in this event will be ice cream, funnel cakes, floats, sundaes, popsicles and more! In addition, there will be performances from Disney Princesses and a Magic Show. Other fun activities include laser tag, pony rides, face painting, and more. Come out from 12pm – 4pm for some family fun!